Pretty much everyone who follows NASCAR knows the sport has suffered a decline in popularity over the past few years. TV ratings have dipped, races no longer sell out and sponsorship dollars have shrunk.
Everybody and their brother has offered analysis and cures, and some are on target. The prolonged recession we’re experiencing is certainly a factor, for instance. NASCAR has managed to perk up the racing some with changes such as double-file restarts and shorter races, and by pulling races from less-than-exciting tracks.
The decline continues, however, and I think most of the analysis and remedies offered by fans, pundits, drivers, NASCAR, etc., miss the big picture. In NASCAR’s decline, I think we’re seeing the long-term results of four deep-seated, structural problems that have saddled the sport for a long time. Continue reading